49

unique simulation environments

60 min

from briefing to readiness score

4 axes

Decision Quality · Adaptability · Rationale · Speed

100+

participants per session supported

The problem every facilitator knows

Your last programme got a 4.8 out of 5.
Your client still doesn't know what changed.

Feedback surveys measure satisfaction. They don't measure whether your participant will make a better decision next Tuesday when the budget gets cut and three stakeholders are waiting for an answer.

The training industry has a proof problem. Clients love your sessions — then hesitate at renewal because they can't point to a number that justifies the investment.

DMCP closes that gap. You drop a 60-minute simulation into any programme you already run. Every participant gets a readiness score across four axes. You hand the client a report that shows exactly who improved, where, and by how much.

That's not a feedback form. That's evidence.

“I stopped selling workshops. I now sell a measurable readiness outcome — and my rebooking rate tripled.”

— Independent Commercial Consultant

The Matrix

Whatever sector your client works in —
we have a simulation built for it.

Choose a sector. Choose a pressure programme. The engine calibrates every KPI, budget lever, market event, and scoring rubric to match. 49 unique environments. One platform.

Growth

Cost

Defense

Turnaround

Crisis

Transform

Integration

Currently showing 49 of 49 environments

Every cell is a fully-configured simulation — unique KPIs, budget levers, roles, and market events. Pick any two coordinates. The engine does the rest.

Book a Demo — see the matrix live

How it works

Four phases. Sixty minutes.
A readiness score for every person in the room.

1

60 seconds

Configure

Choose your sector and pressure programme. The simulation configures itself — KPIs, budget levers, roles, market events — automatically. Nothing to build. Nothing to prepare.

2

45–75 minutes

Simulate

Teams allocate budgets under time pressure while market events fire mid-round. Every decision shifts the KPIs in real time. The facilitator controls the pace, injects events, and advances rounds from the command panel.

3

Automatic

Score

The moment the session ends, every participant receives a 4-axis Commercial Readiness Score — generated from their decisions, timing, and rationale across every round. No marking. No rubric. Instant.

4

Threshold-based

Certify

Participants who score above the threshold earn a Commercial Readiness Certificate — a verifiable credential they can add to their CV and LinkedIn. You, as the facilitator, build session credit toward your own Foundation facilitator credential via Octearn Academy.

The 4-axis readiness score

Not a feeling. A score.
For every participant. Automatically.

At the end of every DMCP session, the platform generates a Commercial Readiness Score for every participant — calculated from thousands of micro-decisions made during the simulation. No subjectivity. No manual grading.

Decision Quality

Were their budget allocations the right calls given the sector conditions and pressure programme? Benchmarked against optimal outcomes for that specific environment.

Adaptability

How did they respond when a market event disrupted their plan mid-round? Did they pivot with logic or react with panic?

Rationale

Could they articulate why they made each call — not just what they decided? Measured through decision logging and justification prompts.

Speed

Did they act with conviction under time pressure, or did hesitation cost their team? Speed bonus scoring rewards decisive thinking.

Hand this report to your client. Then ask them to explain why they wouldn't rebook.

See a sample readiness report

What participants experience

This isn't a multiple-choice exercise.
It's a live boardroom with consequences.

Every participant gets a real-time commercial environment — sector-specific KPIs, budget levers, market shocks, and a clock. Here's what they see from Round 1.

Live KPI Dashboard

Three sector-specific metrics — revenue, efficiency, and delivery — updating in real time with delta visualisation. Priority badges flag high-weight KPIs. Participants see the consequences of their decisions before the round ends.

Budget Lever Allocation

Four industry-specific levers per sector. Slide to allocate. Must sum to 100%. Live outcome preview shows projected KPI impact before you submit — but the clock is ticking and the market just shifted.

NLP Rationale Grading

Every decision requires a written justification — minimum 20 characters, scored by NLP on strategic depth. Detects trade-off language, causal reasoning, sector awareness, and programme awareness. Good decisions with poor rationale score differently.

Market Event Response

Real-time alerts with severity tags — a fintech competitor, a supply chain failure, a regulatory shift. Each event carries asymmetric lever modifiers. Participants choose how to respond. Ignoring it is also a decision — and it's scored.

Team Analytics

Radar charts showing 4-axis competency — Decision Quality, Adaptability, Rationale, Speed — plus stacked bar breakdowns across teams. Participants see exactly where they performed and where they broke.

PDF After-Action Report

A downloadable, branded report with the full leaderboard, analytics, and round-by-round decision log. Every allocation, every rationale, every outcome narrative — in one document. Hand it to your client. Hand it to your dean.

What facilitators control

You're not pressing play on a video.
You're running a live commercial exercise.

The facilitator command panel gives you real-time control over pace, pressure, events, and scoring — all from one screen. Here's what you get.

40+ Curated Market Events

Sector-specific events for all 7 industries plus universals. Smart bias filtering surfaces events that match your pressure programme — growth events for growth sessions, crisis events for crisis sessions. Each carries lever-specific multipliers.

Adaptive Gameplay Timer

Programme-specific decision windows: 150 seconds for Crisis (maximum pressure), 270 seconds for Turnaround (complex trade-offs). Start, pause, resume. Colour warnings at 30 seconds. You set the pace. The pressure does the teaching.

Real-Time Submission Tracker

A live grid showing every team's submission status — checkmark or pending — synced in real time. See submitted vs total count at a glance. Know when all teams are ready before you advance the round.

Magic Link Onboarding

Upload a CSV of emails. Auto-validate, deduplicate, round-robin assign to teams. Generate unique 32-character magic links — one click, no password, no account creation. Participants are in the simulation in seconds.

Session State Control

Play, pause, advance round, end session — all from one panel. Status badges show Active, Paused, or Event Live. Force-advance a round when one team is stalling. End the session when the learning objective is met.

Round-by-Round Drilling

Review every team's allocation breakdown, full written rationale, outcome narrative, and event context — round by round. The debrief runs on data, not memory. Export it all as a branded PDF.

Built for every programme you already run

You don't need to redesign your programme.
You need to add 60 minutes of pressure to it.

DMCP slots into the programmes facilitators and lecturers already deliver. Pick the sector and pressure that matches your learning objective.

Management Development

Teach managers to make resource decisions when the numbers fight back

Mid-level managers allocate budgets across competing priorities while market events force re-prioritisation in real time. They learn that management isn't planning — it's adapting under constraint. The debrief data shows exactly where each manager's judgment held and where it broke.

FMCG or Manufacturing Cost Pressure 4 rounds

Outcome: Decision Quality and Adaptability scores give you concrete evidence of management readiness to hand to the L&D buyer.

Leadership Development

Put future leaders in the seat before they get the title

High-potential talent faces transformation or crisis scenarios where there is no safe answer. They must justify every decision — exposing leadership instincts, not just intellect. Rationale scores reveal who leads with clarity and who hides behind consensus.

Banking or Pharma Transformation 6 rounds

Outcome: Rationale Quality scores give coaches objective data on how each participant leads under ambiguity.

Sales Training

Move sales teams from pitch-thinking to commercial thinking

Sales professionals run a P&L under growth pressure — experiencing the commercial reality of the buyers they sell to. When they return to selling, they speak the language of the people who sign the contract. The shift is measurable.

Insurance or FMCG Growth Pressure 4 rounds

Outcome: Sales teams who understand commercial pressure close differently. They consult. They don't pitch.

Executive Development

Stress-test senior decision-making before it costs the business

Executives face crisis and turnaround scenarios with board-level trade-offs and no safe options. Speed bonus scoring penalises overthinking. The simulation surfaces decision patterns that coaching alone cannot access — and gives coaches data to work with.

Banking or Hospitality Crisis Pressure 6 rounds

Outcome: After-action reports give executive coaches objective data on decision-making under stress. The board conversation changes.

University Courses

Give students commercial exposure before they graduate

Business school students run a company for 60 minutes instead of reading a case study about one. Every decision is logged, every trade-off has a consequence, and the debrief runs on data. The Commercial Readiness Certificate gives students something tangible for their CV beyond a grade.

Any sector Defense or Turnaround 4 rounds

Outcome: Foundation certificate + readiness score — measurable proof of applied commercial competence.

DEI Programmes

Make inclusion visible through decision dynamics — not slides

Mixed teams must collaborate under pressure. The simulation surfaces who gets heard, whose rationale gets adopted, and how diverse perspectives change outcomes — with data, not opinion. Team-level readiness scores make inclusion patterns visible for the first time.

Patient Care or Hospitality Integration 4 rounds

Outcome: Debrief data shows inclusion patterns that self-report surveys miss entirely.

Octearn Academy

Want to deliver DMCP independently? Get certified.

Facilitators, lecturers, and L&D professionals can earn the Octearn credential to deliver DMCP sessions at scale. Three-tier pathway — Foundation (free), Pro, and Strategic.

Request Access to Octearn Academy

For management lecturers & professors

One lecture slot.
Sixty minutes of commercial pressure.
A readiness score your accreditation panel will accept.

DMCP turns a standard lecture slot into a live commercial experience. Students run a company — allocating real budgets, responding to market disruptions, defending their decisions in real time. The session generates individual readiness scores and a cohort comparison report automatically.

Maps to your learning outcomes

Choose any sector and pressure programme. The simulation is configured to match your module objectives — no content to build, no rubric to write.

Accreditation-ready evidence

After-action reports map to AACSB, ACBSP and EQUIS learning outcomes. Every session generates documented evidence of applied commercial competence.

Students leave with a credential

The Commercial Readiness Certificate gives students something verifiable for their CV beyond a grade — earned through performance, not attendance.

Book a Faculty Demo

Pricing

Start with a 30-day free trial.
No credit card. Full access.

Full access to all 49 environments from day one. Most facilitators make their decision in the first session.

Best to start

Independent Facilitators & Consultants

Turn every training session into a measurable outcome.

All 49 simulation environments — every sector, every pressure
Unlimited sessions and cohorts
Real-time facilitator control panel
After-action reports with full readiness scores
Foundation certificates for every qualifying participant
Credits toward DMCP Facilitator Certification

$199/month

Cancel anytime

Start 30-Day Free Trial Book a Demo First →

Universities & Business Schools

Graduates who are commercially tested, not just educated.

Exportable PDF reports and grades for your gradebook
Co-branded institutional credentials
Unlimited cohorts and academic research access
Dedicated onboarding and curriculum support
Accreditation-ready after-action reports

Quote-based

Annual institutional license

Book a Faculty Demo

Professional Institutes & Associations

Set the standard for commercial readiness in your industry.

Co-branded industry credentials — your name on every certificate
Member benchmarking across cohorts and regions
Sector-specific environments matching your industry
New member benefit that differentiates your institute

Quote-based

Annual partnership

Book a Demo

Frequently asked questions

Everything you need to know.

How do I see DMCP before committing to anything?

Book a free demo — we run a live session with you as a participant while we facilitate. You join by session code, play through a full round, and walk away with your own readiness score. Most facilitators make their decision in that one call. No credit card required.

What is DMCP?

Decision Making Under Commercial Pressure is a facilitator-led, real-time multiplayer simulation. Teams join a live session, allocate budget across sector-specific levers, respond to market events injected by the facilitator, and capture the rationale behind every call. At the end of the session the engine computes a readiness score for every participant.

How long does a session take, and how many rounds are there?

You choose 2 to 12 rounds when creating the session; four is typical. A full session runs about two hours end-to-end including briefing and debrief. The facilitator controls the clock — start, pause, advance, or end the session from Master Control. Each round is a burst of commercial pressure.

How many participants and teams can a session have?

Each session supports up to 200 participants. When you create the session you pick the number of teams (up to 20, with up to 10 participants each) and paste your participant emails — the platform splits them across the teams and sends each a magic-link token to join.

Can I customise the simulation for my industry?

Yes — that's the 7×7 matrix. Choose one of 7 sectors (Banking, Insurance, FMCG, Pharma, Manufacturing, Hospitality, Patient Care) and one of 7 pressure programmes (Growth, Cost, Defence, Turnaround, Crisis, Transformation, Integration). Every combination produces a distinct environment with its own KPIs, budget levers, and eligible market events — 49 runnable scenarios in total.

What exactly is the readiness score?

A 0–100 Readiness Score built from four axes: Decision Quality — how well the budget allocations fit the scenario; Adaptability — how the team responded when market events fired; Rationale Quality — the strength of the written reasoning behind each decision; Decision Speed — how decisively the team acted under the clock. Every participant also receives an individual result. Everything is computed from the session record automatically.

What certificate do participants earn?

Two tiers, based on the final readiness score. Clear the threshold and the participant can download a Commercial Readiness Certificate straight from the After-Action Report. Clear the higher threshold and the report marks them eligible for the Facilitator tier — which is a signal they could thrive on the Octearn Academy facilitator pathway. Participants below threshold still receive the full decision-log report. Note: the facilitator “Foundation Certification” is a separate credential earned by facilitators through Octearn Academy, not something participants receive.

Do I need any technical setup?

No. DMCP runs entirely in the browser. The facilitator creates the session and shares a short session code; participants join on any device via magic-link token — phone, tablet, or laptop. No downloads, no installations, no passwords.

How does facilitator certification work?

Facilitator certification runs through the Octearn Academy — a three-tier pathway (Foundation, Pro, Strategic) for facilitators, lecturers, and L&D professionals who want to deliver DMCP independently. Each tier is earned on demonstrated competence. See the Academy →

49 sectors. 7 pressures.One simulation that fits everyprogramme you run.

Your last programme got a 4.8 out of 5.Your client still doesn't know what changed.

Whatever sector your client works in —we have a simulation built for it.

Four phases. Sixty minutes.A readiness score for every person in the room.